This radical video by Shonda Rhimes and Dove is what unapologetic body positivity is all about
Fat girls dance.
That three word statement may seem simple and declarative. Yet, the assertion that fat girls do dance challenges a ton of assumptions and stigma around what plus-size people can and can’t do.
Cathleen Meredith, a self-proclaimed “fat girl,” knows the importance of dancing while people are watching. Meredith is the subject of the first video in an anticipated partnership between acclaimed producer Shonda Rhimes and Dove, called Dove Real Beauty Productions. The series spotlights real women redefining beauty and Meredith is no doubt doing just that through her brainchild Fat Girls Dance.
The video racked up over 1.5 million views in less than two days, exposing countless people across social media to Meredith’s story of self-acceptance. A shortened version of the video also appeared as an ad during the season finales of Rhime’s shows Scandal and Grey’s Anatomy on May 18.
Meredith started Fat Girls Dance in August 2016, pledging to post a video of fat girls dancing every single week for a year. Meredith calls the choreographed dance series a “radical act of fearlessness.” Her mission through Fat Girls Dance was to bring more visibility to the joy of plus-size women, and challenge ideas that fat women aren’t active, talented, or sexy.
“I had always loved myself and always thought that Cathleen was dope. But I didn’t think that Cathleen’s body was dope.”
Her story is one of resilience and radical body positivity, challenging a society rampant with fatphobia and bias to see the beauty in women like her.
“I think there is a negative connotation with the word fat,” Meredith says in the video. “But I never saw it as something negative, just something that I was. And I was not negative. I was awesome.”
But the year-long Fat Girls Dance campaign not only ended up challenging society’s views of fat bodies. Meredith says the watching herself dance on video began to challenge bias toward her body that she didn’t even known she had.
“When you’re dancing on a video and then you see it, you’re like, ‘Oh god, I am fat,'” she says in the Dove video. “And it’s very strange ’cause you knew you were fat. But you didn’t see it the way you see it on camera.”
Meredith says looking at herself over and over again in Fat Girls Dance videos helped her truly love her body, realizing its ability and power. Through that self-reflection and self-acceptance, she was able to truly embody a motto of Curvy. Confident. Conqueror.
“I didn’t know that it was a love affair I had been missing my entire life,” she says. “I had always loved myself and always thought that Cathleen was dope. But I didn’t think that Cathleen’s body was dope.”
That deep self-love is a lesson Cathleen wants to help spread to other plus-size women who are constantly told their bodies are not good enough. And she hopes to do that through Fat Girls Dance.
“If I could give that to every fat chick I ever met, then that would be worth it,” she says.
This thoughtful video on radical body positivity comes at a good time for Dove. The brand was recently criticized by some body positive activists for trivializing and capitalizing the movement by their body wash bottles reflect different body sizes for a campaign.